A Generalized Propensity Learning Framework for Unbiased Post-Click Conversion Rate Estimation

Yuqing Zhou, Tianshu Feng, Mingrui Liu, Ziwei Zhu.
Published in Proceedings of the 32nd ACM International Conference on Information and Knowledge Management (CIKM), 2023

This paper introduces a Generalized Propensity Learning framework for unbiased post-click conversion rate estimation, directly minimizing bias and variance and improving performance over existing methods.